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Chocolate Chip & Peanut Butter barChocolate Chip & Peanut Butter bar1/14/2015 3:40:00 PM

New lactose-free bar from Allévo!

Following the successful launch of Allévo’s first lactose-free bar – Chocolate, Almond & Sea Salt – Allévo is now launching another lactose-free bar: Chocolate Chip & Peanut Butter. The new bar is a full meal replacement containing 206 kcal, perfect for a light lunch or a snack.

In recent years, the range of lactose-free products has increased to meet the needs of lactose intolerant and lactose sensitive people. Allévo’s first lactose-free bar has become extremely popular and is now the best-selling bar at pharmacies in Sweden*).

“Our first bar was very well received by consumers, which I believe is due to its excellent taste and the fact that it is lactose-free, making it accessible to more people,” says Alexandra Norman, Nordic Brand Manager, Allévo. “Expanding the range with an additional lactose-free bar is an exciting development.”

Fortified with approximately 30% of recommended daily vitamin and minerals, the new bar is a full meal replacement**), providing consumers with full control over their calorie intake. Rich in protein and fibre, Allévo’s new Chocolate Chip & Peanut Butter bar leaves consumers pleasantly satiated.

“Allévo’s starting point is that losing weight should taste good, which is why we put a lot of energy and focus on taste during product development,” continues Norman. “We are a moreover a local, Nordic brand, developing products entirely to suit the preferences and needs of the Nordic consumer.”

Peanut butter, a food staple that many associate with the United States, has also become popular in Sweden, primarily among the health-conscious, thanks to its high content of fibre, protein and antioxidants, along with its satiating effect

The new lactose-free Chocolate Chip & Peanut Butter bar is the latest flavour to be added to the range. In total, Allévo now offers nine different bars, with the lactose-free products priced the same as the other bars.

Allévo Chocolate Chip & Peanut Butter will be in stores from February 2015.
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Facts: Chocolate Chip & Peanut Butter bar: Weight: 56g. Kcal: 206. Lactose-free. Retail price: SEK 17-20. Available at ICA, Apoteket AB, Hjärtat, Lloyds, Apoteksgruppen, Cura and healthfood stores.

*) Nielsen Scantrack, T. Weight control, T. Apotek, RHÅ, week 40 2014

**) Allévo Weight Control Bars are complete meal replacements. Meal replacement products must contain at least 200 kcal per portion and meet nutritional requirements in terms of required amounts of vitamins and minerals (at least 30% of the NFA’s stated reference values for vitamins and minerals).  

For more information please contact: Alexandra Norman, Nordic Brand Manager, Cederroth
E-mail: alexandra.norman@cederroth.com . Website: www.allevo.nu or www.cederroth.com. Tel: +46 (0)8 590 964 36.