Family FreshFamily FreshPure pleasure for the whole family


Launched in 1970, Family Fresh has undergone several changes during the years. The brand has consistently been synonymous with high quality family products at affordable prices.

Family Fresh today

Family Fresh is the largest brand (in terms of volume) in shower gel/creams in retail trade in Sweden today. Family Fresh is also available in the other Nordic countries and Poland.

Family Fresh is a line of shower gels/creams and liquid hand soaps for the whole family. Everyone has a favourite in this product range. Family Fresh offers quality products at affordable prices in large family packs that brighten up the bathroom with their stylistically pure design. Inspired by nature, Family Fresh scents are mild and soothing.

Shower gel/creams and hand soaps

Shower and hand soaps are available in gels and creams. They are mild and gentle on the skin and produce soft and gentle suds. Natural ingredients with moisturising properties are used and the products are well-documented and suit most skin types.

Family Fresh stands for generosity and makes your shower gel/cream purchase a smart one as you get more for your money.

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